The website uses a custom reactive theme designed for displaying on a range of devices from phones to widescreen monitors. The reason I made this choice for design is the rising popularity of mobile devices that are being used to access the web. These devices are generally a small percentage of the total traffic but have been steadily increasing as they become more popular. I particularly notice the amount of mobile icon requests I see in logs these days.
Its always a difficult prospect, when you build websites professionally, what do you do for your own site. Should it have endless bells and whistles that are merely overhead for the user to download or should the site be geared towards simplicity and ease of use. I opted for the second option when building the overall theme and added in some subtle yet skillful uses of modern web technologies for good measure. The overall site design is aimed at being straight to the point; clear, accessible, reactive and concise.